We print labels, that's what we do, we've been doing it a long time now and we've made lots of them, over 100 million, in fact. It's a specialist area requiring advanced skills and dedicated machinery. Multiple print media and adhesives along with custom shapes and designs mean we have to stay ahead of the game in terms of ongoing staff training and an extensive plant inventory.
In order to keep our promises for quick delivery and fluctuations in demand, we need to keep production redundancy. That is extra machinery above and beyond the usual requirements so if anything were to happen like printer malfunction, staff shortage, a sudden surge in demand or any of a multitude of issues, then we have the capability to adapt and still fulfil our commitments. This has resulted in a near 100% on-time delivery rate and a 4.96/5.00 average rating review from our customers.
Sticker Printing Process.
From the moment you start your sticker printing order journey we're behind the scenes to ensure the process goes as smoothly as possible. Our sales and graphic design staff are available to advise and guide you to the perfect result in terms of print quality, design clarity and cost-effectiveness. As soon as an order is received, a well-practiced workflow comes into play.
All our printers have a huge media flexibility range, one of around fifty material, finish, adhesive and colour combinations is loaded on one of our printers ready to receive your design. The various options can be paper or vinyl, sometimes coated or laminated, matt or gloss. Vinyl, in particular, can be presented with a range of surface effects like brushed metal, pearlescence and fluorescence. The adhesive is preselected and is supplied on the sheets prior to delivery so the correct material with adhesive is loaded to print on.
Our printers are more advanced than those you may be used to and use different inks so all the different effects and materials are catered for. The basic CMYK (Cyan, Magenta, Yellow and Black) are present but on some of our printers, each colour has a dark and light counterpart. High definition printing has several types but 8 colour is the most advanced and produces higher photo-realism, reduced graininess, and much smoother gradients. Some of our printers have a white print capability, these 5 colour machines are for clear materials like window stickers and projects with dark backgrounds.
Beware of low fidelity and low-resolution substitutes, some firms keep costs down by compromising on colour and resolution to give an inferior finished product. We keep our costs down without reducing the quality.
Eco Solvent Inks
Eco-solvent inks were brought in to make a more operator and customer-friendly working environment than that produced by the original "strong" or "aggressive" high VOC (volatile organic compounds) solvents. These often required forced ventilation and extraction to protect the printer operators and could leave a lingering odour. All our liquid inks use eco-solvent only.
The ink adheres to the surface of the print medium in different ways dependant on the material. In the case of vinyl, the solvent dissolves the material momentarily allowing the ink to set into the surface. Sticker printing on paper is achieved using a dry toner for a crisp finish, the toner is fixed by heat so your labels are hot off the press.
You might remember primary, secondary and tertiary colours from school but modern colour theory is a complex subject. RGB and CMYK are the most commonly used models and work better in different situations. RGB or red, green and blue are the primary colours and can be used to produce all other colours, it is an additive model where the light of each colour combines to produce the desired effect and full saturation is pure white. Mainly used in light producing devices like LED or CRT screens.
CMYK or cyan, magenta, yellow and black is a subtractive model which means when the first three are added the light is taken away and saturation is black. This model is used in processes like printing where colours are added. Black is added to save excessive use of the other three colours.
Printing, in its various forms, has been going on for millennia. Primitive reproduction methods hail back to around 3500BC with seals and stamps, in China they were experimenting with woodblock printing around 200AD and in the 15th century, the first printing press was developed in Germany.
As with technology in general, the rate of advancement has increased in the last 50 years or so with ink-jet and laser replacing traditional methods. The levels of detail obtainable by our modern printers is so far ahead of their forefathers as to be unrecognisable. In the early days, even the most simple text on paper was the preserve of the wealthy, nowadays photographic quality printing is available for a few pence.